Using TikTok to Increase Revenue
Using TikTok to Increase Revenue – Everything you need to know to get started! Presented by Victoria Curran | Before Tarot
Join Victoria as she discusses what is TikTok and why is it preferred and becoming popular, as well as the overview of the TikTok algorithm. In addition, she will explain the differences in having a personal account vs a business account. Including things like:
ü Who should choose a personal account over a business account?
ü Overview of the TikTok platform for creators and what is the Creator Portal
ü Going viral: How to create high quality videos within TikTok guidelines
ü How to check performance of videos and adjust accordingly and deal with Shadowban
ü Monetization Opportunities as a personal account including affiliate marketing.
ü What is a business account and who should choose a one over a personal account
ü How to check performance of videos and adjust accordingly
ü TikTok Ads Overview and partnering with influencers
ü Paid Advertisements (top view, in-feed, image ads, video ads, top view ads, branded hash tag challenges, branded filters, spark ads)
ü Automated Creative Optimization Ads
ü TikTok vs. competitor platforms – cost per click (CPC), click-through rate (CTR), cost per 1000 impressions (CPM).
ü TikTok Pixel
ü What is TikTok live and what are the requirements
ü Ways to turn engagement into income
How can TikTok live benefit your business