Attracting the Domestic Travel Market this summer

“Local businesses are seeing more customers, airlines are cutting back on flights to the U.S., and now there are apps and websites to help people find Canadian products.” This workshop looks at the current trend of Canadians choosing to keep their money in Canada. We will look at this overall trend and the impact and predictions of “Buy Canadian” in relation to the domestic travel market, for this coming summer. There are opportunities to position your product offering to the Canadian market and we will explore some of these options. The workshop will consist of a 1-hour live, online session with an open discussion and Q&A session. Participants Will have a deeper understanding of: 1. The impact of buying Canadian 2. Trends in relation to the outbound travel market 3. Predictions in relation to the domestic travel market – summer 2025 4. Product and service enhancements for consideration 5. Positioning your product to capture the domestic market Workshop Facilitator: Eva Gutsche – Facilitator, Workshop Designer, Speaker Eva works across Canada helping tourism operators maximize their business potential through expanding markets, understanding emerging trends, creating strategic plans and enhancing overall communication with new and existing customers. The realistic, hands-on approach provides workshop participants with strategies and tactics they can implement immediately. The workshop is suitable for all sizes of tourism related businesses, from smaller entrepreneurial businesses to large international brands and organizations.